Social Media is often cited as a valuable marketing tool, but is still misused by many multi-tasking business owners who lack a specialized marketing department. Make it a point to learn the ins-and-outs of social media, the ways to integrate it into your business strategy, and how to use it properly; before, during, and after you make the decision to climb on the social media wagon.
Despite the ubiquity of Facebook and Twitter in the everyday lives of most consumers, marketing to them with those social media platforms is still a relatively new proposition. As such, the world of social media marketing is constantly changing, with new tools, apps, and processes being unveiled at regular intervals. As an aspiring social media marketer, it is the responsibility of small business owners to learn how to use the medium correctly.